MUSIC NATION GROUP
Launched in March 2002, Music Nation Group is a full-service music-oriented
company developing and promoting broad ranges of music and entertainment
activities with primary focus on the Greater China. The Group’s businesses specialize
in music production and distribution, event management, artiste management and
music publishing. It also supports its parent company, PCCW Group, the largest
telephone and online network company in Hong Kong by providing content for its
broadband entertainment networks (such as now.com/netvigator.com) and offering
new regional and Chinese music talents to its vast online service.
Music Production and Distribution
The music production and distribution businesses account for a major part of the
Group’s activities. In this area, the Group involves in selecting songs, matching
the artiste to the materials, building marketing strategies, determining music styles
and producing the songs and albums. To meet consumers’ demand for diversity,
apart from distributing its our own albums, the group also distributes catalogs and
materials from international suppliers.
For album distribution, the Group distributes its own catalog and licensed products
itself in HK through direct selling to wholesalers who then disseminate the goods
to different outlets throughout HK. The sales team in HK on one hand actively
promotes in conjunction with the Group’s in-house marketing/promotion
department Music Nation’s products so as to raise orders from wholesalers and on
the other hand sources a variety of music material from the Pan China region as
well as other markets for distribution so as to suit the different tastes in for HK and
In China, the Group works with local partners by mostly licensing parts thereto for
their pressing and dispatch. In facilitating and monitoring this process, the 3
representative offices located in Guangzhou, Shanghai and Beijing maintain
constant contact and communication with these PRC partners so as to collect
market information, spot-check distribution status in local outlets, update sales
figures and coordinate royalty collection by the HK headquarter.
Another major focus of the Group is event organization and management. Here
the Group organizes and produces a broad range of events like music concerts,
entertainment and sport events. For concerts in Hong Kong, to date the following
ones were organized:
TaiChi Band of the Town / HK Coliseum
TaiChi & Friends Band of the Town 27th Encore / HK Coliseum
The Group also acts as the sole and exclusive agent or manager of the artiste on
all aspects of entertainment, including movies, concerts, commercials and shows.
The artiste management teams in HK and the 3 PRC representative offices
maintain constant contact with and understanding from film producers, advertising
agencies, consumer products manufacturers etc so as to promote the Group’s
represented artistes for film and TVC shooting as well as product endorsement.
Acting as the sole administrator, the Group contacts and recruits talented songwriters
and lyricists worldwide. In this area, the group is providing a ready source of material
for the production requirements and building up a library consisting of a vast songs
© Music Nation Group Ltd 2012.